STA (Sarawak Tourist Association), founded in 1964, was reorganized in 2004 to become STF (Sarawak Tourism Federation); membership to STA was open to individuals while STF comprises mainly of tourism-related associations.

The STF is a non-profit organization with the aim to collaborate and walk alongside the Ministry of Tourism, Creative Industry and Performing Arts Sarawak and other tourism-related state agencies such as the Sarawak Tourism Board and the Business Events Sarawak (Sarawak Convention Bureau).

Under the STF, there are 9 component members association; private sector tourism stakeholders come together under one ‘umbrella’ to have a stronger and united voice to help further develop the tourism industry in Sarawak. Collectively, the STF has over 100 years of experience in the tourism industry.